Midea
Consumer HVAC Technology — CES 2024 Launch
The Problem
A technically advanced consumer product launching on the world's biggest stage. The technology was real. The explanation wasn't ready. CES doesn't give you a second chance to make the mechanism click.
The Result
Award-winning debut at CES 2024. The internal mechanism became the centerpiece of the launch - not a footnote in the press kit. The visual did what a product spec sheet never could.
3M
Electrical Connector System — Product Visualization
The Problem
A precision connector whose entire value proposition lives inside the mechanism. You can hold it in your hand and still not understand what makes it different. The performance advantage was invisible until someone showed it.
The Result
The internal geometry, finally visible. A sales tool that works without a technical rep in the room - which is most of the time. When the standard is 3M, the bar for accuracy is already set.
I-PEX
RF Micro-Connector Series — Multi-Year Engagement
The Problem
Sub-millimeter connector technology where the performance advantage is physically impossible to see without visualization. The engineers understood it. The buyers didn't. That gap was costing deals.
The Result
Multi-year retainer. The visuals became the canonical way I-PEX tells its product story - across the full connector line, across sales, marketing, and internal alignment. That's what happens when the explanation finally works.
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Armada
Startup Technology — Investor Pitch Visualization
The Problem
An early-stage technology raising funds where the mechanism is the entire investment thesis. Non-technical investors. Minutes to make it land. The technology was credible. The explanation wasn't yet.
The Result
The technology became legible to people who had never seen anything like it. Clarity at the funding stage works the same way it works at the sales stage - the mechanism has to be visible before anyone can act on it.